What is Search Engine Optimization ?

When you type a keyword in the search engine then hit the Enter button, you can view a large list of search results that show your keyword. People Generally visit the websites which are seen on the top of the list, so you may be surprised why these websites can rank higher on the web, while your websites just hardly are found by your target clients. The fact is that this is because of a powerful Internet marketing technique called SEO.

SEO is a process aiming at your site to be engine-friendly and improving the recognition of a website, or a web page in the search engine’s organic search results, which helps in increasing the number of visitors.

Best Techniques of SEO

1. White Hat SEO-White hat SEO utilizes techniques and methods which help to improve the search engine rankings of a website and this technique follows the search engine Google guidelines.

2.Black Hat SEO-Black Hat SEO is used by those who desire a quick financial return on their website and these practices are against the terms and conditions of search engines and can result in the site being prohibited from search engines.

3.Grey Hat SEO-Grey Hat SEO is midway between both black and white SEO; it’s usually all about the balance between risk and reward.

Need for SEO:

1. Organic Search Is the essential root of Website Traffic.

2. SEO Creates Trust & Credibility.

3. Good SEO means a better user experience.

4. SEO means Increased Engagement, Traffic & Conversion.

5. SEO impacts the purchasing cycle.

6. SEO helps you understand the behavior of the web.

7. SEO is comparatively cheap.

8. SEO is a long-term Prospective method.